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SAP IS Retail Overview
Connected customers are redefining retail. With access to vast amount of information and powerful social networks, they are connected, savvy and demanding. But while a lot of purchases now begin on a PC and consumers want to be digitally engaged, most transactions are still completed in a physical store. So store fronts are becoming the integration hubs of mobile, social, and digital retailing trends. All this means that expectation on you, as retailer, have never been higher. Your customers want retail without boundaries.